Day 1 | HALL 2 - Practical Insights and Best Practices
Enterprise Data Lake solution - NRT Streaming for Lead scoring & Customer Conversion funnel insights
12:30 - 13:00
We will be discussing scalable data lake solutions that can accelerate the decision-making process
for descriptive or advanced analytics. We will be discussing two use cases. The first use case will be
about a streaming solution that can efficiently ingest, process, and score prospective
customers/leads to enhance the overall customer experience. The second use case discusses the
creation of a semantic layer within Azure Synapse that can facilitate reporting on leads, target
marketing, and conversion funnel metrics.
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