Parmjeet Virdi is the Director of Data Analytics at Publicis Sapient, where she fulfills multiple roles, including that of a data architect, analytics engineer, engineering lead, and head of the Digital Data Analytics team in India. With 20 years of experience, she has designed and delivered data solutions that encompass platform setup, KPI frameworks, data stitching, digital analytics, optimization and personalization, and business intelligence. Her work spans across various industries such as automotive, retail, CPG, pharmaceuticals, telecom, travel and hospitality, and financial services, assisting these sectors in defining and embarking on data-driven digital transformation journeys.
Parmjeet has extensive experience with various cloud platforms, from engineering to marketing, including Google, Azure, and Adobe. An engineering graduate, she has spoken at public forums like The Rising and DES, at educational institutions, and serves as a council member for a university. She also mentors individuals in their data journeys within Publicis Sapient and through Katalyst and contributes as a blog writer. A staunch advocate for Diversity, Equity, and Inclusion (DEI), Parmjeet leads the Multi-Generational Diversity Group at Publicis Sapient, fostering a collaborative workplace environment across generations.