Hari Prasad Reddy currently serves as the Director of Data Science at Zee Entertainment Enterprises. Prior to joining ZEE, Hari had a 14-year-long stint with Airbus India Operations Private Limited. In his last role at the company, he held the position of Head of Data Engineering and Analytics. During this time, he was responsible for managing strategic relationships with key external stakeholders, including industry bodies and third parties, to stay up-to-date with the latest digital trends. He was instrumental in setting up the data engineering and analytics team in India for Airbus. He played a key role in getting the recognition for Airbus India as the only 5th strategic region outside Europe for Airbus. He is an alumni of IIT Delhi and ISB Hyderabad.